Organization finds a new way to compete with end in mind to sustain competitive advantage through IT. The development of virtual organization connecting the end to end process in a value chain, includes customers, research centres, suppliers and distributors has help a lot in ensuring profitability and high return on investments. The challenge of organization in ensuring effective implementation of MIS is a Challenge itself.
One of the most shared success story was Amazon.com. Based in Seattle, USA, the company has grown from a book seller to a virtual Wall Mart of the Web selling products as diverse as music CDs, software, office products, electronics, toys, games, cookware, hardware, food, and health products. The company has also grown at a tremendous rate with revenue rising from about US$150 million in 1997 to US$5.2 billion in 2003.
One of the most shared success story was Amazon.com. Based in Seattle, USA, the company has grown from a book seller to a virtual Wall Mart of the Web selling products as diverse as music CDs, software, office products, electronics, toys, games, cookware, hardware, food, and health products. The company has also grown at a tremendous rate with revenue rising from about US$150 million in 1997 to US$5.2 billion in 2003.
What was the secret? The answer is Jeff Bezos, the founder of the company, broke the rules of the book business by using the Internet rather than conventional distribution channels.
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